Živković Samardžić Advises Prva TV, B92 and Play Radio on Obtaining National Broadcast Licenses by Serbia’s Regulatory Authority for Electronic Media
Živković Samardžić has advised Serbia’s national commercial broadcasters Prva, B92 and Play Radio on obtaining national broadcast licenses by Serbia’s Regulatory Authority for Electronic Media. National broadcast licenses are issued for the period of eight years.
At its meeting held on July 29, 2022, the Council of Regulatory Authority for Electronic Media made a Decision on issuing national broadcasting licenses for the provision of media services for television broadcasting via digital terrestrial transmission for the territory of the Republic of Serbia. Prva TV and B92 are among the four TV stations that have been awarded the license.
At the same meeting, the Council issued licenses for the provision of radio media services via analogue terrestrial transmission for the territory of the Republic of Serbia as well, awarding Play Radio among four other radio stations.
Prva TV is a Serbian commercial television network with national coverage. Launched on December 31, 2006 as Fox television, the network has since December 2009 to December 2018 been owned by the Greek media company Antenna Group, when it was acquired by Kopernikus Corporation, owned by Mr Srđan Milovanović. In March 2012, Prva TV expanded into the Montenegrin television market with the establishment of its sister channel – Prva TV Montenegro.
B92 was established in 1989 as radio broadcasting to Belgrade audiences and has since grown into a company which includes a national radio and television network and websites. B92 and its journalists have won numerous prestigious international awards for journalistic courage and advocacy of human rights.
Play Radio is one of the most popular Belgrade radio stations with a national frequency, that was established in 2015 by succeeding radio B92. By its carefully selected program scheme and a refined musical taste it quickly won the attention of wide audience.
Živković Samardžić team that acted as legal adviser to Prva, B92 and Play Radio on all aspects of this process consisted of Partners Slobodan Kremenjak and Igor Živkovski.
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Živković Samardžić successfully completed the merger Eurobank a.d. Beograd with Direktna Bank a.d. Kragujevac
Živković Samardžić, one of Serbia’s leading full-service independent law firms, has successfully completed advising on the merger of Eurobank a.d. Beograd (“Eurobank Serbia”), a Serbian subsidiary of Eurobank S.A. (“Eurobank”), subsidiary of “Eurobank Ergasias Services and Holdings S.A.” (Eurobank Holdings), with Direktna Banka a.d. Kragujevac (“Direktna”), with absorption of Direktna by Eurobank Serbia (the “Transaction”).
The combined bank (“Eurobank Direktna”), in which Eurobank holds 70%, with a strong capital and liquidity position and a market share of 6.5% in customer loans, becomes the seventh largest in Serbia.
As part of the transaction, Eurobank a.d. Beograd will distribute to Eurobank Group via dividend payment and capital return an amount of c. €232m.
The Živković Samardžić team provided legal assistance and advice both involved banks on the Transaction. This deal was led by Partners Branislav Živković, Slobodan Kremenjak, Uroš Đorđević, Igor Živkovski and Sava Pavlović..
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Živković Samardžić Advises Credo Ventures on Investment in Startup Trickest
Živković Samardžić has advised Credo Ventures on its investment in Trickest, a Belgrade-based startup building a workflow automation and orchestration tool for bug bounty hunters, penetration testers, and enterprise security teams. Trickest has raised a EUR 1.4 million seed round and the round is led by Credo Ventures, with participation from Earlybird Digital East Fund, with Daniel Dines and Marius Tirca, CEO and CTO of UiPath also participating as angel investors. Proceeds from the round will be used to accelerate hiring and support the company’s early access launch.
Credo Ventures is a venture capital company focused on early stage investments in Central and Eastern Europe. It is on a mission to identify and back the most interesting early stage companies in the region, support them in their growth plans (including expansion to the U.S. / global market), and help to achieve their objectives. Credo Ventures is looking for opportunities to invest in high-growth potential companies with international ambitions and competence to execute and deliver, while its industry focus is IT, Internet, and health.
Trickest’s co-founders combined their security and data backgrounds to start Trickest in late 2019. The company’s cloud-based workflow editor makes it easy to build and automate tests in a drag-and-drop way, and while the platform supports starting from scratch, Trickest makes the best crowdsourced knowledge available to everyone thanks to a library of 100+ open-source tools. Additionally, more advanced users can also drop in their custom scripts for maximum flexibility and control. The company also takes care of infrastructure management – workflows can be run in the cloud with one click and are designed to support features like auto-scaling and cost controls out of the box.
Živković Samardžić’s scope of work consisted of performing due diligence of Trickest, drafting and negotiating of transactional documentation, structuring the transaction, as well as all-encompassing legal advisory regarding post-closing activities for Credo Ventures. The Živković Samardžić team that has advised Credo Ventures on this deal was led by Partner Igor Živkovski and included Partners Slobodan Kremenjak, who advised on intellectual property matters and Ana Popović, who advised on employment matters.
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Živković Samardžić is representing YANDEX under the Serbian Data Protection Act

The Commissioner for information of public importance and personal data protection has notified the public of the appointment of Živković Samardžić Law office as the representative of YANDEX LLC under the Serbian Data Protection Act.
Similar to the Article 27 of the General Data Protection Regulation (EU) 2016/679 in the EU, Serbian Data Protection Act, in its Article 44, requires data controllers or processors processing personal data of Serbian citizens, if not established in Serbia, to designate representatives who should act on their behalf and may be addressed by Serbian supervisory authority, the Commissioner for information of public importance and personal data protection.
Yandex is a Russian multinational corporation providing Internet-related products and services, including transportation, search and information services, eCommerce, mobile applications, and online advertising. The firm is the largest technology company in Russia and it has one of the five largest search engines worldwide in addition to Google, Baidu, Bing, and Yahoo.
If you have any inquires relating to Yandex LLC, please contact Sava Pavlović (sava.pavlovic@zslaw.rs), Živković Samardžić Corporate and M&A Senior associate. For all your questions regarding the privacy and protection of personal data in Serbia, please contact Živković Samardžić Technology, Media and Telecommunications Partner Slobodan Kremenjak (slobodan.kremenjak@zslaw.rs), Associate Igor Petronijević (igor.petronijevic@zslaw.rs), or any of your regular contacts at Živković Samardžić.
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Živković Samardžić lawyers and practice groups recognized by Legal500 EMEA 2020 legal directory

Živkovic Samardžić is humbled and proud of our rankings in the Legal 500 Europe, Middle East & Africa 2020 directory. The firm has been ranked across diverse set of practice areas and our partners recognized as professional and well organised lawyers with extensive knowledge and analytical skills.
Miloš Milošević, Partner has been recognized as a Leading Individual, and Ivan Ljubisavljević as a Rising Star, for their Dispute resolution work. Both are praised by clients as “co-operative and excellent lawyers.” Their team is commended for handling complex and high- value commercial cases and investment treaty arbitrations.
Ana Popović, Partner has been recognized as a Next Generation Partner for her Employment work and her team praised for its broad experience in handling redundancy, reorganisation management, union negotiations, employment dispute resolution, executive terminations, and for being capable to help clients achieve compliance commercially. Legal 500 directory quotes some of the client testimonials, according to which Ana “demonstrates impressive knowledge as well as the ability to negotiate the client’s best interest during delicate relations with employees.”
Other ranked practice areas include Commercial, Corporate and M&A and Competition.
Commercial, Corporate and M&A team is described as the one that advises frequently on complex business transactions, and experienced in M&A, joint ventures and privatisations. According to some of the quoted client testimonials, the team, led by Partners Branislav Živković, Nebojša Samardžić and Igor Živkovski “is highly professional, responsive and understands business”, with “creativity and experience, combined with prompt response times” as key qualities. Igor Živkovski, Partner is lauded for being “an exceptionally talented lawyer and someone that clients can always rely on”, “extremely professional, always available” and as “always very pragmatic and goal oriented.”
Živković Samardžić Competition team is described as a team “known for abuse of dominance and cartel proceedings and investigations,” with “particular strengths in regulated industries, such as electronic communications, broadcasting, energy and financial services”. Directory quotes client testimonials praising the team for being “highly professional” with reputation “based on an acknowledged technical excellence and ability to provide commercial and practical advice and an in-depth understanding of markets and regulatory regimes.” Practice head, Slobodan Kremenjak, Partner is lauded for being “creative and insightful.”
Humbled and immensely grateful to our clients for the feedback provided to Legal 500 researchers, Živković Samardžić will continue to strive for excellence as client’s trusted Partners in Law.
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Competition clearances secured for Petrol d.d. Ljubljana in Serbia, Montenegro and Macedonia
Živković Samardžić, one of the Serbia’s leading full-service independent law firms, has obtained its client, Petrol d.d. Ljubljana, the leading Slovenian energy company and an important player on the energy field of South Eastern Europe, competition clearances in Serbia, Montenegro and Macedonia, with respect to Petrol’s acquisition of control over the Slovenian natural gas trader Geoplin. (more…)
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Živković Samardžić supports South Central Ventures with its second startup investment in less than three months
Živković Samardžić, one of the Serbia’s leading full-service independent law firms and market leaders in venture and growth capital, continues to support South Central Ventures (SCV) with their investments in the most promising tech startups in the Western Balkans region. Less than three months after the investment in dryTools, the firm has acted again for SCV on its EUR 700,000 investment in City Expert, a Belgrade based startup that gained traction rapidly with its innovations and use of technologies in real estate sale and rental sector.
SCV manages the Enterprise Innovation Fund (ENIF), a venture capital fund focusing on highly specialised, innovative small and medium-sized enterprises in the Western Balkans. Investors into ENIF are the European Commission (EC), the European Investment Fund (EIF), the European Bank for Reconstruction and Development (EBRD), Kreditanstalt für Wiederaufbau (KfW) together with institutional and private investors from the Western Balkans. The EUR 40 million fund is dedicated primarily to early stage and growth investments, intended to fuel the international business expansion and growth.
Živković Samardžić team that has advised SCV on its investment in City Expert included partners Branislav Živković and Slobodan Kremenjak, senior associate Igor Živkovski and associate Ana Popović. The firm will continue to support SCV with their investments in tech startups.
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Živković Samardžić ranked in four out of five practice areas covered in Serbia by the Legal 500 EMEA 2016
Živković Samardžić, one of the Serbia’s leading full-service independent law firms has been ranked in four out of five practice areas covered in Serbia by the Legal 500 Europe, Middle East and Africa (EMEA) 2016 rankings. (more…)
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Živković Samardžić advises South Central Ventures on its investment in Serbian startup drytools
Živković Samardžić, one of the Serbia’s leading full-service independent law firms, has advised South Central Ventures on its investment in drytools, startup based in Novi Sad, Serbia, operating in the software developing tooling sector, helping other start-ups, product companies and software consulting companies cut costs and reduce software development time. (more…)
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Antitrust probe brought against Živković Samardžić client closed without a finding of infringement or fine levied
The proceedings brought by the Serbian Commission for Protection of Competition against incumbent telecom operator Telekom Srbija a.d. for alleged abuse of dominance on the wholesale ADSL broadband access and the wholesale direct internet access (internet transit service) markets, was closed by a decision of the Commission dated 14 November 2014 making set of commitments offered by Telekom Srbija a.d. binding. (more…)
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