Živković Samardžić advised Fortenova Group in connection with the sale of its shares in Idea Marketi d.o.o. to ALTA Retail, a member of ALTA Group. Besides Idea Marketi, the transaction includes four other Fortenova Group companies linked to its retail operations in Serbia: Enna Fruit Grocka Beograd, Super kartica Beograd, M-Profil SPV Beograd and mStart Business Solutions Beograd. The transaction is expected to be completed once all conditions set out in the transaction documentation have been fulfilled.
The transaction marks Fortenova Group’s exit from the retail business in Serbia. It is part of the Group’s strategy to focus on long-term growth in markets where it already holds leading positions.
Idea Marketi is one of the largest retail chains in Serbia and one of the country’s ten largest employers. It operates under three brands (Idea, Mercator and Roda), with stores in more than 80 cities and towns across Serbia. The other companies in the transaction include Enna Fruit, a key player in Serbia’s fresh fruit and vegetable market, Super kartica, one of the largest loyalty programmes in Serbia, mStart Business Solutions, an SAP implementation and ICT services provider, and the real estate company M-Profil.
Fortenova Group is a leading regional food and retail group headquartered in Zagreb, with operations across Southeast and Central Europe and a diversified portfolio spanning retail, food production and agriculture.
Živković Samardžić provided legal support to Fortenova Group throughout the transaction, advising on corporate, intellectual property, dispute resolution, real estate and employment law aspects.
The transaction team was led by Sava Pavlović, Partner (Corporate/M&A), and the team included Ilija Milosavljević and Ivan Živković, Associates (Corporate/M&A), as well as Slobodan Kremenjak, Partner (IP), Ivan Ljubisavljević, Partner (Dispute Resolution), Uroš Đorđević, Partner (Real Estate), and Marko Leković, Senior Associate (Employment).