Živković Samardžić secured a victory for B92 at the European Court of Human Rights

Kruna Savović, Živković Samardžić Technology, Media and Telecommunications Partner and a Head of Media Litigation, led the Živković Samardžić team that has secured a victory for RADIO BROADCASTING COMPANY B92 AD at the European Court of Human Rights.
The case at hand originated in an application against Serbia (no. 67369/16), concerning the TV news broadcast and an online article published in 2011, naming the Assistant Minister of Health at the time, for whom the officers of the Organised Financial Crime Department’s Anti-Corruption Division of the Serbian Criminal Police Directorate, had a reason to suspect, in the pre-trial proceedings regarding the procurement of AH1N1 vaccines in 2009, was involved in the abuses. According to the TV news broadcast and online article published by B92, the name of the Assistant Minister of Health, along with several others, was omitted from the final criminal complaint that was brought against only three persons. Broadcaster based its reporting on a note filed by the officers of the Anti-Corruption Division informing their superiors on the issue.
In 2012, the Assistant Minister of Health instituted proceedings against the broadcaster in the Belgrade High Court, seeking compensation for non-pecuniary damage, publication of the court’s judgment, and removal of the two articles from the broadcaster’s Internet portal. The Assistant Minister submitted, in particular, that it was not true that she had been suspected of abuse of office, or of anything else, nor had she been removed from the alleged list of suspects because of illicit influence. The Belgrade High Court ruled partly in favor of the Assistant Minister and ordered the broadcaster to pay her RSD 200,000 (approximately EUR 1,750) with statutory interest by way of compensation for non-pecuniary damage, and RSD 113,100 (approximately EUR 990) for costs; and to remove one of the articles from its Internet portal. The Belgrade High Court also ordered the editor-in-chief to publish the judgment. The court found that the broadcaster had not used due diligence and so had not discovered the incompleteness of the information in question. Instead, according to the court, the broadcaster had relied on a document that contained operational findings of the police in pre-trial proceedings and as such did not constitute an official document of a relevant State body.
In 2014, the Belgrade Court of Appeal upheld the first-instance judgment and, in substance, endorsed its reasoning. In 2016, the Constitutional Court dismissed the broadcaster’s constitutional appeal.
In its judgment, the European Court of Human Rights, considered that the domestic courts took a rather limited view when characterizing the suggestion that the names disappeared from the list of suspects because of pressure from the Special Prosecutor on the Ministry of the Interior, as a statement of fact as well, and not as a value judgment for which the official internal note have provided factual basis. The European Court of Human Rights confirmed that even though internal official reports can be an important source for journalists, they cannot release them completely from their obligation to base their publications on sufficient research. However, the Court considered that by attempting to obtain the Assistant Minister’s and the Ministry’s version of events and by publishing the response of the Special Prosecutor’s Office, the broadcaster must be considered to have sought to achieve a balance in its reporting and has complied with its duty of diligence in verifying the authenticity and content of the police note. The Court was satisfied that the applicant company acted in good faith and with the diligence expected of a responsible journalist reporting on a matter of public interest.
The Court emphasized that if the national courts apply an overly rigorous approach to the assessment of journalists’ professional conduct, journalists could be unduly deterred from discharging their function of keeping the public informed. The courts must therefore take into account the likely impact of their rulings not only on the individual cases before them but also on the media in general. Their margin of appreciation is thus circumscribed by the interest of a democratic society in enabling the press to play its vital role in imparting information of serious public concern.
Thus, the European Court of Human Rights unanimously declared that there had been a violation of Article 10 of the Convention and held that the respondent state (Serbia) is to pay the broadcaster EUR 2,740 in respect of pecuniary damage, EUR 2,500 in respect of non-pecuniary damage and EUR 2,400 in respect of costs and expenses.
The original judgment in English language is available here.
You can read how Serbian media commented the judgment here and here.The team acting on behalf of B92 in this case, also included our former associate, Jovan Pjevač.
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Astroturfing Serbian way, just when we thought we’d seen it all …

Photo by Adrian Curiel on Unsplash
Astroturfing – the deceptive practice of presenting an orchestrated public relations campaign in the guise of unsolicited comments from members of the public, has reached its new height in the letters to the editor section of “Politika”, Serbia’s newspaper of record. (more…)
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Živković Samardžić advises South Central Ventures on a transaction involving its portfolio company Dry Tools
Živković Samardžić, one of the Serbia’s leading full-service independent law firms has advised South Central Ventures (SCV) on a transaction involving Dry Tools, one of its portfolio companies operating in the software developing tooling sector. Following the transaction, Silicon Valley-based Alchemy Cloud Inc., a company targeting the specialty chemicals industry with an industry-leading, cloud-based product development platform, will acquire Dry Tools’ technology platform and hire its core team, while Dry Tools will, in exchange, become a shareholder of Alchemy Cloud Inc. At the same time, SCV shall become a sole shareholder of Dry Tools.
Dry Tools is a software development company that has built robust developer tools to streamline the software delivery process. Dry Tools help development teams address rapidly evolving product needs and deliver more value to customers by allowing developers to model applications through specifications and by working in fast delivery loops.
Alchemy Cloud Inc., company behind Alchemy, a cloud-based SaaS platform for the specialty chemical industry that facilitates the commercialization of new formulations, is based in San Francisco and has offices in both San Francisco and Novi Sad, Serbia.
SCV, who manages the Enterprise Innovation Fund (ENIF), a venture capital fund focusing on highly specialized, innovative small and medium-sized enterprises in the Western Balkans, was the lead investor in dry Tools and will do its follow-ons in Alchemy. Investors into ENIF are the European Commission (EC), the European Investment Fund (EIF), the European Bank for Reconstruction and Development (EBRD), Kreditanstalt für Wiederaufbau (KfW) together with institutional and private investors from the Western Balkans. The EUR 40 million fund is dedicated primarily to early stage and growth investments, intended to fuel the international business expansion and growth.
Živković Samardžić has supported SCV with their earlier investments in Serbia, including the investment in Dry Tools, and City Expert, an innovative, tech driven real estate sale and rental sector startup.
“We will continue to support SCV with their investments in tech startups and are proud to be positioned firmly as the go-to lawyers for venture and growth capital clients” said Managing Partner Branislav Živković.
Živković Samardžić team that has advised SCV on the transaction was led by Igor Živkovski, Senior Associate, and included Sava Pavlović, Associate.
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Živković Samardžić secures injunction for Prva against Pink International Company
After an application brought by Živković Samardžić on behalf of Serbian commercial television network with national coverage Prva, the Commercial Court in Belgrade has granted an interim injunction against Pink International Company, a parent company of Pink TV network in Serbia and member of the regional Pink Media Group.
The injunction restrains the broadcast of any television program under the name EXKLUZIV or any other name containing the word “exclusive” and distinctive elements of Prva’s registered trademark, whatever transliteration and/or regardless of typography used.
Prva applied for the injunction after Pink announced the broadcast of the program on the same topic (celebrity news and interviews), under almost the identical name and with logo strikingly resembling the logo of the program that was produced by Prva and aired on its channel for several seasons. Prva had the name and the logo of its program protected by the trademark more than six years ago.
The Živković Samardžić team securing the injunction for Prva was led by Kruna Savović, senior associate and Miloš Stojković, associate.
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Current Events Exception Reinterpreted in a Landmark Copyright Infringement Case
Živković Samardžić, one of the Serbia’s leading full-service independent law firms, today announced a landmark decision in a copyright infringement case that has reinterpreted the current events exception in the Serbian copyright law.
The firm was acting for 021, a broadcaster and news site operator from Novi Sad, Serbia, against a copyright infringement claim for the alleged unauthorized use of photograph, brought by a photographer Nebojša Radosavljević. 021 used Radosavljević’s photograph as the part of its report on the trafic accident leaving seven people injured in the city of Kragujevac. Photograph was made several minutes after the accident, on the very spot of it.
In its decision No. Gž4-88/16 delivered to the parties recently, the Court of Appeal in Belgrade reinterpreted the current events exception to copyright infringement from the Article 43 of the Serbian Copyright Act in a way resembling the Article 5.3(c) of the EU Copyright Directive (the Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society), that allows for exception in the cases where the use of copyrighted work is connected with the reporting of current events, to the extent justified by the informatory purpose of the reporting.
Previously, Serbian courts, when construing the current events exception, played rather safely and kept closer to the original wording of the Article 10bis(2) of the Berne Convention for the Protection of Literary and Artistic Works, which mentions explicitly, when allowing the current events exception, the ”works seen or heard in the course of the [current] event“ only, and not the works related to the current event.
The Court of Appeal in Belgrade underlined the informatory purpose of the 021’s reporting on the “serious trafic accident in the city of Kragujevac” and concluded that the photograph, since taken immediately after the accident and on the very scene of the accident, was “an integral part of the reported current event”. Thus, the Court of Appeal concluded, “defendant was authorised to reproduce the photograph and make it available to the public, without author’s permission and without paying remuneration”.
Živković Samardžić team representing 021 at the Higher Court in Belgrade and during the appellate proceedings at the Court of Appeal in Belgrade was led by Miloš Stojković, Živković Samardžić Technology, Media and Telecommunications Associate.
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Živković Samardžić supports South Central Ventures with its second startup investment in less than three months
Živković Samardžić, one of the Serbia’s leading full-service independent law firms and market leaders in venture and growth capital, continues to support South Central Ventures (SCV) with their investments in the most promising tech startups in the Western Balkans region. Less than three months after the investment in dryTools, the firm has acted again for SCV on its EUR 700,000 investment in City Expert, a Belgrade based startup that gained traction rapidly with its innovations and use of technologies in real estate sale and rental sector.
SCV manages the Enterprise Innovation Fund (ENIF), a venture capital fund focusing on highly specialised, innovative small and medium-sized enterprises in the Western Balkans. Investors into ENIF are the European Commission (EC), the European Investment Fund (EIF), the European Bank for Reconstruction and Development (EBRD), Kreditanstalt für Wiederaufbau (KfW) together with institutional and private investors from the Western Balkans. The EUR 40 million fund is dedicated primarily to early stage and growth investments, intended to fuel the international business expansion and growth.
Živković Samardžić team that has advised SCV on its investment in City Expert included partners Branislav Živković and Slobodan Kremenjak, senior associate Igor Živkovski and associate Ana Popović. The firm will continue to support SCV with their investments in tech startups.
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Živković Samardžić advises South Central Ventures on its investment in Serbian startup drytools
Živković Samardžić, one of the Serbia’s leading full-service independent law firms, has advised South Central Ventures on its investment in drytools, startup based in Novi Sad, Serbia, operating in the software developing tooling sector, helping other start-ups, product companies and software consulting companies cut costs and reduce software development time. (more…)
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Živković Samardžić Earns Top Tier Rank in Dispute Resolution in Serbia by Chambers Europe 2014
Živković Samardžić, one of the Serbia’s leading full-service independent law firms, has received Chambers and Partners’ highest endorsement, ranking in Band 1 in Dispute Resolution category in Chambers Europe 2014. (more…)
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