Živković Samardžić represented Gazprom Neft before the Serbian Intellectual Property Office in the procedure regarding the national registration of the trademark „Makes the Difference“. After initially refusing to protect this trademark for the reason of it not being distinctive, Serbian IPO accepted the reasons stated in the response to the refusal, changed its decision and registered this trademark. Additionally, Živković Samardžić successfully represented Gazprom Neft in the several earlier proceedings related to the protection of the particular trademarks, the most interesting of which, from the legal point of view, were those consisting of the combination of various colours, which Serbian IPO also initially found not sufficiently distinctive.
Gazprom Neft and its subsidiaries are a vertically integrated oil company. Operations are focussed on the exploration, development, production and sale of crude oil and gas, as well as oil refining and the marketing of petroleum products.
Živković Samardžić is one of the Serbia’s leading full-service independent law firms, with Intellectual Property team whose services cover the full range of intellectual property requirements: from filing single trademark applications to the managing of large and complex portfolios.