Živković Samardžić Advises Sizmek on Serbian Aspects of Business Acquisition by Amazon

by ZS Law

Živković Samardžić has advised Israeli company Sizmek Technologies Ltd. on local implementation of the Transition Services Agreement and Asset Purchase Agreement concluded with Amazon.com, Inc.

As Amazon has already announced, it acquired Sizmek’s ad serving and dynamic content optimization businesses. Sizmek has been searching for a buyer for Sizmek Ad Server and Sizmek DCO and sale to Amazon was a logical solution since these two companies have many mutual customers. The deal will bring an ad server, which is a tool to actually place advertisements around the web, to Amazon.

Živković Samardžić’s work comprised advising Sizmek on employment, corporate and taxation matters of this deal in Serbia, as well as providing all-encompassing legal advisory to Sizmek Serbia on post-closing activities.

The Živković Samardžić team that has advised Sizmek on this deal consisted of Partners Ana Popović and Igor Živkovski.

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