Živković Samardžić has provided legal counsel to Serbian Bookers, a Belgrade-based startup developing Serbia's first cloud software for hotels and private accommodation, on its transformation into the global brand OTA Sync. This restructuring aims to enhance global expansion opportunities and attract investment.

Serbian Bookers offers comprehensive web and mobile solutions for the hospitality sector. With the rebrand to OTA Sync (Online Travel Agencies Synchronization), the company plans to expand internationally while maintaining its local team. The platform is currently used by clients in 14 countries, and the team continues to innovate, modernize the system, and ensure client success. New features will further streamline user operations, enable better strategic analysis, and improve guest communication.

OTA Sync is a fully cloud-based hotel and property management system, with an integrated channel manager and booking engine, designed for all types of rentals. Its mission is to provide the highest-quality software solution on the market. With impressive initial success in the tourism industry, OTA Sync anticipates significant growth in its customer base.

Živković Samardžić advised Serbian Bookers on all aspects of the deal, including transaction structuring, drafting documentation, and supporting the transaction’s execution.