Živković Samardžić advised OTA Sync, a Belgrade-based startup developing the first cloud software for hotels and private accommodation, in its latest round of investments from TSVentures Fund, DSI Group of Business Angels, and Startup Wise Guys.

This investment is crucial for the growth and global placement of OTA Sync’s software. The company started developing the software in 2018, and by 2020, it focused on gathering customer feedback and adapting the software for different markets. In 2021, OTA Sync received investment from the renowned European accelerator Startup Wise Guys and the California Expert Fund DOJO.

After successful operations in Serbia and Montenegro, OTA Sync opened a new investment round aimed at expanding into regional markets and promoting sustainable technologies. The company plans to launch a support program for eco-certified hotels and those adopting sustainable energy sources, leveraging its cloud technology, which is environmentally friendly.

Since 2020, OTA Sync has served over 1,500 clients across 14 countries, including locations in the Maldives, Spain, Portugal, and Mexico.

Živković Samardžić acted as legal adviser to OTA Sync throughout the deal, including transaction structuring, drafting and negotiating documentation, and supporting the closing process. The team was led by partner from corporate/M&A department.