{"id":90541,"date":"2026-09-23T16:34:20","date_gmt":"2026-09-23T16:34:20","guid":{"rendered":"https:\/\/www.zslaw.rs\/?p=90541"},"modified":"2026-09-23T16:56:27","modified_gmt":"2026-09-23T16:56:27","slug":"zs-law-advised-on-the-sale-of-idea-mercator-and-roda-one-of-the-largest-retail-chains-in-serbia","status":"publish","type":"post","link":"https:\/\/www.zslaw.rs\/sr\/zs-law-advised-on-the-sale-of-idea-mercator-and-roda-one-of-the-largest-retail-chains-in-serbia\/","title":{"rendered":"ZS savetovao u prodaji lanaca Idea, Mercator i Roda, jednog od najve\u0107ih maloprodajnih lanaca u Srbiji"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Advokatska kancelarija \u017divkovi\u0107 Samard\u017ei\u0107 savetovala je Fortenova Grupu u vezi sa prodajom udela u dru\u0161tvu Idea Marketi d.o.o. dru\u0161tvu ALTA Retail, \u010dlanici ALTA Grupe. Pored dru\u0161tva Idea Marketi, transakcija obuhvata i \u010detiri druga dru\u0161tva Fortenova Grupe povezana s njenim maloprodajnim poslovanjem u Srbiji: Enna Fruit Grocka Beograd, Super kartica Beograd, M-Profil SPV Beograd i mStart Business Solutions Beograd. O\u010dekuje se da transakcija bude okon\u010dana kada se ispune svi uslovi predvi\u0111eni transakcionom dokumentacijom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovom transakcijom Fortenova Grupa izlazi iz maloprodajnog poslovanja u Srbiji. Transakcija je deo strategije Grupe da se usmeri na dugoro\u010dni rast na tr\u017ei\u0161tima na kojima ve\u0107 ima vode\u0107e pozicije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idea Marketi je jedan od najve\u0107ih maloprodajnih lanaca u Srbiji i jedan od deset najve\u0107ih poslodavaca u zemlji. Posluje pod tri brenda (Idea, Mercator i Roda), s prodavnicama u vi\u0161e od 80 gradova i mesta \u0161irom Srbije. Me\u0111u ostalim dru\u0161tvima obuhva\u0107enim transakcijom su Enna Fruit, jedan od klju\u010dnih u\u010desnika na tr\u017ei\u0161tu sve\u017eeg vo\u0107a i povr\u0107a u Srbiji, Super kartica, jedan od najve\u0107ih programa lojalnosti u Srbiji, mStart Business Solutions, pru\u017ealac usluga implementacije SAP re\u0161enja i IKT usluga, kao i dru\u0161tvo za upravljanje nekretninama M-Profil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortenova Grupa je vode\u0107a regionalna grupa u oblasti hrane i maloprodaje sa sedi\u0161tem u Zagrebu, sa poslovanjem u jugoisto\u010dnoj i centralnoj Evropi i diverzifikovanim portfoliom koji obuhvata maloprodaju, proizvodnju hrane i poljoprivredu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017divkovi\u0107 Samard\u017ei\u0107 je pru\u017eao pravnu podr\u0161ku Fortenova Grupi tokom cele transakcije, sa savetima iz oblasti privrednog prava, intelektualne svojine, re\u0161avanja sporova, nekretnina i radnog prava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transakcioni tim predvodio je <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/sava-pavlovic\/\">Sava Pavlovi\u0107<\/a>,partner (privredno pravo\/M&amp;A), a tim su \u010dinili <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/ilija-milosavljevic\/\">Ilija Milosavljevi\u0107<\/a> i <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/ivan-zivkovic\/\">Ivan \u017divkovi\u0107<\/a>, saradnici (privredno pravo\/M&amp;A) <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/slobodan-kremenjak\/\">Slobodan Kremenjak<\/a>, partner (intelektualna svojina), <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/ivan-ljubisavljevic\/\">Ivan Ljubisavljevi\u0107<\/a>, partner (re\u0161avanje sporova), <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/uros-dordevic\/\">Uro\u0161 \u0110or\u0111evi\u0107<\/a>, partner (nepokretnosti), i <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/marko-lekovic\/\">Marko Lekovi\u0107<\/a>, vi\u0161i saradnik (radno pravo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u017divkovi\u0107 Samard\u017ei\u0107 advised Fortenova Group in connection with the sale of its shares in Idea Marketi d.o.o. to ALTA Retail, a member of ALTA Group. Besides Idea Marketi, the transaction&#8230;<\/p>","protected":false},"author":1,"featured_media":90543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,76],"tags":[],"class_list":["post-90541","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","category-deals-and-cases"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/comments?post=90541"}],"version-history":[{"count":1,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90541\/revisions"}],"predecessor-version":[{"id":90544,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90541\/revisions\/90544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media\/90543"}],"wp:attachment":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media?parent=90541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/categories?post=90541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/tags?post=90541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}