{"id":90174,"date":"2019-05-09T11:18:55","date_gmt":"2019-05-09T11:18:55","guid":{"rendered":"https:\/\/zslawv2.52improvements.com\/zivkovic-samardzic-advises-south-central-ventures-on-investment-in-startup-leanpay\/"},"modified":"2026-07-06T07:57:29","modified_gmt":"2026-07-06T07:57:29","slug":"zivkovic-samardzic-advises-south-central-ventures-on-investment-in-startup-leanpay","status":"publish","type":"post","link":"https:\/\/www.zslaw.rs\/sr\/zivkovic-samardzic-advises-south-central-ventures-on-investment-in-startup-leanpay\/","title":{"rendered":"\u017divkovi\u0107 Samard\u017ei\u0107\u00a0Advises South Central Ventures on Investment in Startup LeanPay"},"content":{"rendered":"<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\"> \u017divkovi\u0107 Samard\u017ei\u0107, a leading Serbian law firm, advised South Central Ventures (SCV) on its investment in LeanPay, a Fintech startup offering consumer financing for goods in installments. LeanPay focuses on reinventing Point-of-Sale financing with instant, easy installment plans across sales channels. SCV, through its \u20ac40 million Enterprise Innovation Fund (ENIF), supports tech companies in the Balkans, focusing on early-stage and growth investments. The fund allocates up to \u20ac100,000 for seed investments and up to \u20ac3 million for growth-stage companies aiming for international expansion.<\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">LeanPay benefits both consumers, with transparent, flexible financing, and merchants, by increasing conversion rates and sales through a seamless, high-approval loan process.<\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u017divkovi\u0107 Samard\u017ei\u0107 also supported SCV\u2019s past investments in dryTools, City Expert, Alchemy Cloud Inc., and CUBE Risk Management Solutions. The team advising on the transaction was led by <a href=\"https:\/\/www.zslaw.rs\/sr\/portfolio\/sava-pavlovic\/\">\u0421\u0430\u0432\u0430 \u041f\u0430\u0432\u043b\u043e\u0432\u0438\u045b<\/a>, with other lawyers from Corporate and M&amp;A department.<br \/>\n<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u017divkovi\u0107 Samard\u017ei\u0107, a leading Serbian law firm, advised South Central Ventures (SCV) on its investment in LeanPay, a Fintech startup offering consumer financing for goods in installments. LeanPay focuses on&#8230;<\/p>","protected":false},"author":3,"featured_media":90086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[75,80,111,112],"class_list":["post-90174","post","type-post","status-publish","format-standard","has-post-thumbnail","category-deals-and-cases","tag-corporate-and-ma","tag-sava-pavlovic","tag-igor-zivkovski","tag-ana-popovic"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/comments?post=90174"}],"version-history":[{"count":1,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90174\/revisions"}],"predecessor-version":[{"id":90335,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/90174\/revisions\/90335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media\/90086"}],"wp:attachment":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media?parent=90174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/categories?post=90174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/tags?post=90174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}