{"id":7961,"date":"2020-10-01T18:11:20","date_gmt":"2020-10-01T18:11:20","guid":{"rendered":"https:\/\/zslawv2.52improvements.com\/market-conduct-regulation-in-serbian-insurance-sector\/"},"modified":"2026-07-06T07:57:22","modified_gmt":"2026-07-06T07:57:22","slug":"market-conduct-regulation-in-serbian-insurance-sector","status":"publish","type":"post","link":"https:\/\/www.zslaw.rs\/sr\/market-conduct-regulation-in-serbian-insurance-sector\/","title":{"rendered":"Market Conduct Regulation in Serbian Insurance Sector"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>What is market conduct regulation?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.zslaw.rs\/wp-content\/uploads\/insurance-1024x683.jpg\" alt=\"\" class=\"wp-image-7964\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Market conduct is second pillar of ongoing regulatory reform in the EU insurance law. While the \u201cmacro-economic\u201d quantitative and qualitative prudential requirements are addressed through the rules established by the Solvency II directive, the \u201cmicro-economic\u201d conduct risks are addressed through rules established by the Insurance Distribution Directive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market conduct regulation provides supervisors with tools to assess behavior of the insurance distributors (insurance companies and intermediaries) in order to tackle consumer detriment at an early stage, rather than only react following the emergence of problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For insurance distributors, market conduct regulation imposes completely new and extensive \u201ccustomer facing\u201d obligations (fair treatment of the customer, acting in accordance with the client\u2019s best interest, assessing demands and needs of the customer, pre-contractual information duties, maintaining and operating effective Product Oversight and Governance policies and procedures etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Market conduct requirements in Serbian Insurance Regulation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Current Serbian Insurance Law imposes three key conduct requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provide policyholder with pre contractual information mandated by the Articles 82-84 of the Insurance Law;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Maintaining effective mechanisms ensure the protection of rights and interests of the insured, policyholders, insurance beneficiaries and injured parties, (as determined by the Decision on the NBS on Manner of Protecting the Rights and Interests of Insurance Service Consumers);<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pursuing activities in accordance with law, general acts, business policies, rules of the insurance and actuarial profession, good business practices and business ethics, (which includes adopted codes of professional ethics, codes of conduct and recommendation and guidelines adopted by the Supervisor);<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Guidelines of the National Bank on minimal standards of conduct and good practice of insurance market participants \u2013 Implementation of the IDD in Serbia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Guidelines on minimal standards of conduct and good practice of insurance market participants introduce basic concepts from the IDD. In accordance with its international obligations, Serbia will be required to implement insurance <em>acquis<\/em> including the IDD, however publication of the Guidelines by the National Banks of Serbia seems to have caught many insurance undertakings somewhat by surprise. Through adoption and publication of the Guidelines National Bank of Serbia clearly pointed out that market conduct will be one of the focuses of the supervisor in the future, and stated its expectations (what constitutes good business practice) from the market participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key market conduct changes introduced by the Guideline<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Knowledge and expertise<\/em><\/strong> \u2013 essentially this is introduction of the continuous professional training requirements from the IDD. Once IDD is fully implemented all distributors (including employees of the insurance companies) will have to attend minimum of 15 hours per year of the professional training;<\/li><li><strong><em>General principles of market conduct<\/em><\/strong> \u2013 distributors should conduct fairly, professionally and in the best interest of customers, these open norms can be used to assess wide both conduct as well as internal processes and policies of the insurance distributors;<\/li><li><strong><em>Enhanced information duties<\/em><\/strong> \u2013 product information document design, clear distinction between general and specific terms and conditions and pre-contractual information documents;<\/li><li><strong><em>Marketing of insurance products <\/em><\/strong>\u2013 prohibition of use of incorrect or misleading promises, misrepresentation and concealment of information, usage of professional terms etc.<\/li><li><strong><em>Product oversight and governance<\/em><\/strong> \u2013 perhaps the most complex and far-reaching of all requirements introduced. Insurance manufacturers are required to operate and maintain effective product oversight and government policies and arrangements which include identification of the <em>target market<\/em>, <em>testing of insurance products<\/em> and <em>review of the products<\/em>;<\/li><li><strong><em>Focus on distribution strategies<\/em><\/strong> <strong><em>and choice of distribution channels<\/em><\/strong> \u2013 insurance companies will have to apply certain level of diligence when choosing distribution channel and assess whether the distributors act in accordance with the product oversight and governance policy of the manufacturer, in particular whether the product is distributed to the identified target market;<\/li><li><strong><em>Conflict of interest rules<\/em><\/strong> \u2013 assessment of policies and inducements schemes both internally for employees, and externally when distributing through indirect channels;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which departments within the insurance companies are affected?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without doubt the new rules will have the most serious impact on compliance departments. Broad nature of the conduct rules requires from compliance departments not just to be on the outside of the business development process, but essential element in the decision making process, in particular given regulatory focus on the design and development of the new products, <em>before<\/em> they are offered on the market (identification of the target market, choice of distribution strategy etc.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, compliance departments are not the only one affected, and other departments should be aware, that the broad nature of the conduct rules affects them as well. HR departments should be involved regarding training and competences of the employees, risk management given the fact that conduct rules represent legal risks that need to be properly managed, product development, marketing and sale for obvious reasons, but also ultimately the managing board due to potential financial fines and significant reputational risks associated with misconduct and mis-selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proper management of the new legal risks &#8211; how to adjust to the changes in market conduct rules?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insurance companies (because they will be most significantly affected by the changes), but also other distributors who are in scope of the new rules, should begin the evaluation process of their internal policies and procedures (gap analysis) in order to assess which conduct rules will most significantly affect their daily operations, and to provide their in house lawyers and compliance departments with support and adequate information in order to better comprehend the new conduct regime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly important given soft law nature of the Guidelines. It allows insurance companies to identify legal requirements which could be hardly attainable, overly burdensome or with little effect on overall level of consumer protection and clearly communicate issues to the state and the supervisor, before rules become \u201chard law\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scope of application \u2013 who is affected by the market conduct rules?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insurance companies, insurance agents and brokers, banks and financial leasing companies. In a brief, if you are part of the insurance distribution chain, it is very likely you will be affected by the market conduct rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For any additional questions regarding this topic, please follow our announcements and\/or contact&nbsp;Nikola Filipovi\u0107,&nbsp;<a href=\"mailto:nikola.filipovic@zslaw.rs\">nikola.filipovic@zslaw.rs<\/a>, <a href=\"\/sr\/portfolio\/ivan-ljubisavljevic\/\">Ivan Ljubisavljevic<\/a>, <a href=\"mailto:ivan.ljubisavljevic@zslaw.rs\">ivan.ljubisavljevic@zslaw.rs<\/a>, or your regular contact at the Zivkovic Samardzic law office.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pravila tr\u017ei\u0161nog pona\u0161anja u srpskom pravu osiguranja<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0160ta su pravila tr\u017ei\u0161nog pona\u0161anja?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravila tr\u017ei\u0161nog pona\u0161anja su jedan od dva pravca reforme evropskog prava osiguranja. Dok Direktiva Solventnost II reguli\u0161e makro-ekonomska pitanja, kvalitativne i kvantitativne zahteve u vezi sa bonitetom osiguravaju\u0107eg dru\u0161tva, Direktiva o distribuciji osiguranja je usmerena na \u201emikro-ekonomska\u201c pitanja i rizike koji se javljaju kao posledica odnosa osiguravaju\u0107eg dru\u0161tva prema ugovara\u010dima osiguranja (tr\u017ei\u0161no pona\u0161anj\u0435).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravila tr\u017ei\u0161nog pona\u0161anja daju nadzornom organu mogu\u0107nost da ispita pona\u0161anje osiguravaju\u0107eg dru\u0161tva (i drugih distributera osiguranja), odnosno njihov odnos prema klijentima, sa ciljem da preventivno deluje i spre\u010di nastanak ne\u017eeljenih situacija u kojima korisnici osiguranja mogu biti o\u0161te\u0107eni, umesto da samo reaguje na ne\u017eeljene sitaucije nakon \u0161to se dogode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za distributere osiguranja, pravila tr\u017ei\u0161nog pona\u0161anja name\u0107u poptuno nove, opse\u017ene i sveobuhvatne obaveze u njihovom kontaktu i odnosu sa ugovara\u010dima osiguranja i osiguranicima (fer po\u0161ten i transparentan odnos prema klijentima, postupanje u skladu sa najboljim interesima klijenta, procena zahteva i potreba klijenta, informisanje klijenata pre zaklju\u010denja ugovora) ali isto tako i nove organizacione zahteve (usvajanje i sprovo\u0111enje efikasne politike nadzora i upravljanja prozvodima).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pravila tr\u017ei\u0161nog pona\u0161anja u Zakonu o Osiguranju<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zakon o osiguranju propisuje tri klju\u010dne obaveze koje potpadaju pod pravila tr\u017ei\u0161nog pona\u0161anja:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u010clanovi 82-84 Zakona o osiguranju propisuju obavezu predugovornog informisanja ugovara\u010da osiguranja;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u010clan 15 Zakona o osiguranju propisuje obavezu obezbe\u0111enja za\u0161tite prava i interesa osiguranika, ugovara\u010da osiguranja, korisnika osiguranja i tre\u0107ih o\u0161te\u0107enih lica, (ove obaveze detaljnije su propisane Odlukom NBS o na\u010dinu za\u0161tite prava i interesa korisnika usluge osiguranja);<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u010clan 19 Zakona o osiguranju propisuje obavezu obavljanja delatnosti u skladu sa zakonom, op\u0161tim aktima, aktima poslovne politike, pravilima struke osiguranja i aktuarske struke, dobrim poslovnim obi\u010dajima i poslovnom etikom, (\u0161to obuhvata usvojene kodekse profesionalne etike, kodekse i pravilnike pona\u0161anja kao i preporuke i smernice usvojene od strane nadzornog organa);<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smernica Narodne Banke Srbije o minimalnim standardima pona\u0161anja i dobroj poslovnoj praksi u\u010desnika na tr\u017ei\u0161tu osiguranja \u2013 prvi korak ka implementaciji Direktive o distribuciji osiguranja u Srbiji<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smernica Narodne Banke Srbije o minimalnim standardima pona\u0161anja i dobroj poslovnoj praksi u\u010desnika na tr\u017ei\u0161tu osiguranja uvodi po prvi put u pravni \u017eivot osnovne koncepte i pojmove iz Direktive o distribuciji osiguranja. U skladu sa me\u0111unarodno preuzetim obavezama, Srbija ima obavezu da uskladi svoje propise sa direktivama EU iz oblasti prava osiguranja, uklju\u010duju\u0107i i Direktivu o distribuciji osiguranja, me\u0111utim \u010dini se da je objavljivanje smernica od strane NBS zateklo mnoga osiguravaju\u0107a dru\u0161tva nespremnim. Kroz usvajanje i objavljivanje Smernica Narodna Banka Srbije je jasno stavila do znanja da \u0107e pravila tr\u017ei\u0161nog pona\u0161anja biti jedan od fokusa nadzora u narednom periodu, i definisala svoje vi\u0111enje dobrih poslovnih praksi na tr\u017ei\u0161tu osiguranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klju\u010dne promene koje Smernica donosi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Znanje i stru\u010dnost <\/em><\/strong>\u2013 su\u0161tinski ovo je prvi korak u uvo\u0111enju obaveze kontinuiranog profesionalnog usavr\u0161avanja za zaposlene u osiguravaju\u0107im dru\u0161tvima. Direktiva predvi\u0111a obavezu, najmanje 15 sati godi\u0161nje kontinurane obuke za sve distributere (uklju\u010duju\u0107i i zaposlene u osiguravaju\u0107im dru\u0161tvima);<\/li><li><strong><em>Op\u0161ti principi tr\u017ei\u0161nog pona\u0161anja <\/em><\/strong>\u2013 od distributere sa zahteva fer i po\u0161teno poslovanje u najboljem interesu korisnika. Ove op\u0161te norme mogu slu\u017eiti kao osnova za procenu kako neposrednog odnosa prema korisnicma, tako i za ocenu internih procesa i politika distributera osiguranja;<\/li><li><strong><em>Predugovorno informisanje<\/em><\/strong> \u2013 predlog dokumenta predugovornog informisanja, povla\u010denje jasne razlike izme\u0111u op\u0161tih i posebnih uslova osiguranja i obaveze predugovornog informisanja;<strong><\/strong><\/li><li><strong><em>Ogla\u0161avanje \u2013 <\/em><\/strong>zabrana upotrebe neta\u010dnih obe\u0107anja ili informacija koje dovode u zabludu, pogre\u0161nog predstavljanja informacija ili prikrivanja informacija, upotrebe profesionalnih izraza itd.;<\/li><li><strong><em>Nadzor i upravljanje proizvodima osiguranja \u2013 <\/em><\/strong>verovatno najkompleksniji i najdalekose\u017eniji od svih zahteva. Proizvo\u0111a\u010di osiguranja (a to su osiguravaju\u0107a dru\u0161tva i pod odre\u0111enim uslovima posrednici osiguranja) imaju obavezu da uvedu i sprovode efikasnu politiku nadzora i upravljanja proizvodima osiguranja, \u0161to uklju\u010duje pitanja identifikacije ciljnog tr\u017ei\u0161ta, testiranje proizvoda osiguranja kao i postupake korigovanja;<\/li><li><strong><em>Regulatorni fokus na distributivne strategije i izbor kanala prodaje \u2013 <\/em><\/strong>osiguravaju\u0107a dru\u0161tva moraju pa\u017eljivo odabrati prikladni distributivni kanal i analizirati da li distributeri koje su odabrali postupaju u skladu sa politikom nadzora i upravljanja proizvodima, naro\u010dito da li se proizvod plasira identifikovanom ciljnom tr\u017ei\u0161tu;<\/li><li><strong><em>Pravila o sukobu interesa \u2013<\/em><\/strong> obuhvataju kako direktnu tako i indirektnu prodaju. Od osiguravaju\u0107ih dru\u0161tava se o\u010dekuje da procene kako interni (za zaposlene) tako i eksterni (za distributere) programi stimulacije i naknade mogu uticati na interese klijenata;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na koja odeljenja u okviru osiguravaju\u0107eg dru\u0161tva \u0107e nova pravila najvi\u0161e uticati?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez sumnje, nova pravila tr\u017ei\u0161nog pona\u0161anja najvi\u0161e \u0107e opteretiti (ve\u0107 veoma optere\u0107ena) odeljenja za uskla\u0111enost poslovanja. Priroda pravila tr\u017ei\u0161nog pona\u0161anja tako\u0111e zna\u010di da odeljenja za uskla\u0111enost poslovanja vi\u0161e ne mogu biti na marginama poslovnog procesa, ve\u0107 da se moraju transformisati u jedan od klju\u010dnih faktora prilikom dono\u0161enja poslovnih odluka, naro\u010dito imaju\u0107i u vidu novi regulatorni fokus na <em>dizajn<\/em> osiguranja pre nego \u0161to se proizvod uop\u0161te ponudi osiguranicima na tr\u017ei\u0161tu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u0111utim ne\u0107e se samo odeljenja za uskla\u0111enost poslovanja pred izazovom. U proces uskla\u0111ivanja trebala bi biti uklju\u010dena i HR odeljenja, usled zahteva usmerenih na razvoj kompetencija i obuku zaposlenih, sektor za upravljanje rizikom usled \u010dinjenica da pravila tr\u017ei\u0161nog pona\u0161anja predstavljaju nove pravne rizike koji zahtevaju kvalitativnu ocenu, sektori prodaje, marketinga i razvoj proizvoda iz o\u010diglednih razloga, ali isto tako i izvr\u0161ni odbor u krajnjoj instanci zbog potencijalnih finansijskih sankcija i reputacionih posledica koje mogu nastati usled nepo\u0161tovanja pravila tr\u017ei\u0161nog pona\u0161anja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upravljanje novim pravnim rizicima \u2013 kako se prilagoditi izmenama u pravnom okviru?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osiguravaju\u0107a dru\u0161tva (zato \u0161to nova pravila najvi\u0161e uti\u010du na njih), ali isto tako i drugi distributeri, trebali bi da se upuste u procenu svojih internih politika i procedura (gep analiza) kako bi ocenili koja \u0107e pravila tr\u017ei\u0161nog pona\u0161anja najvi\u0161e uticati na njihovu svakodnevnu delatnost i poslovanje (zavisno od portfolia, distributivnih kanala, prodajne mre\u017ee, ve\u0107 usvojenih politika i internih akata), kao i da&nbsp; svojim pravnicima i odeljenjima za uskla\u0111enost pru\u017ee podr\u0161ku kroz adekvatne informacije i obuke o novim pravilima, u skladu sa strate\u0161kim (forward-looking) pristupom i evolucijom uloge sektora uskla\u0111enosti u poslovnim procesima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo je naro\u010dito va\u017eno imaju\u0107i u vidu pravnu prirodu Smernica. Osiguravaju\u0107a dru\u0161tva imaju priliku da identifikuju obaveze koje se te\u0161ko mogu sprovesti u praksi ili jednostavno premalo doprinose nivou za\u0161tite ugovara\u010da osiguranja i osiguranika, da zauzmu stav po pitanju onih obaveza koje mogu biti suvi\u0161e veliko optere\u0107enje za indsutriju osiguranja pre nego \u0161to takve obaveze postanu deo zakona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Doma\u0161aj primene novih pravila \u2013 na koga se odnose nova pravila tr\u017ei\u0161nog pona\u0161anja?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nova pravila tr\u017ei\u0161nog pona\u0161anja odnose se na osiguravaju\u0107a dru\u0161tva, zastupnike i posrednike osiguranja, banke, davaoce finansijskog lizinga. Ukratko re\u010deno, ukoliko je subjekat deo lanca distribucije osiguranja, deo ili ve\u0107ina novih pravila tr\u017ei\u0161nog pona\u0161anja \u0107e se primenjivati i uticati na poslovanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za sva dodatna pitanja u vezi sa ovom temom, pratite na\u0161e objave, i\/ili kontaktirajte Nikolu Filipovi\u0107a, <a href=\"mailto:nikola.filipovic@zslaw.rs\">nikola.filipovic@zslaw.rs<\/a>, <a href=\"\/sr\/portfolio\/ivan-ljubisavljevic\/\">Ivana Ljubisavljevi\u0107a<\/a>, <a href=\"mailto:ivan.ljubisavljevic@zslaw.rs\">ivan.ljubisavljevic@zslaw.rs<\/a> ili va\u0161 redovan kontakt u Advokatskoj Kancelariji \u017divkovi\u0107 Samard\u017ei\u0107.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is market conduct regulation? Market conduct is second pillar of ongoing regulatory reform in the EU insurance law. While the \u201cmacro-economic\u201d quantitative and qualitative prudential requirements are addressed through&#8230;<\/p>","protected":false},"author":3,"featured_media":90061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[57,66],"class_list":["post-7961","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","tag-ivan-ljubisavljevic","tag-nikola-filipovic"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/7961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/comments?post=7961"}],"version-history":[{"count":1,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/7961\/revisions"}],"predecessor-version":[{"id":90320,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/7961\/revisions\/90320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media\/90061"}],"wp:attachment":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media?parent=7961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/categories?post=7961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/tags?post=7961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}