{"id":10076,"date":"2025-05-27T11:01:46","date_gmt":"2025-05-27T11:01:46","guid":{"rendered":"https:\/\/zslawv2.52improvements.com\/what-to-expect-from-the-amendments-to-the-law-on-advertising\/"},"modified":"2026-07-06T07:56:55","modified_gmt":"2026-07-06T07:56:55","slug":"what-to-expect-from-the-amendments-to-the-law-on-advertising","status":"publish","type":"post","link":"https:\/\/www.zslaw.rs\/sr\/what-to-expect-from-the-amendments-to-the-law-on-advertising\/","title":{"rendered":"\u0428\u0442\u0430 \u043e\u0447\u0435\u043a\u0438\u0432\u0430\u0442\u0438 \u043e\u0434 \u0438\u0437\u043c\u0435\u043d\u0430 \u0438 \u0434\u043e\u043f\u0443una \u0417\u0430\u043a\u043e\u043d\u0430 \u043e \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0443"},"content":{"rendered":"<p><span style=\"font-family: Roboto; font-style: normal; font-size: 20px; font-weight:400;\">\u041f\u0440\u0435\u0434\u043b\u043e\u0433 \u0437\u0430 \u043a\u043e\u0458\u0438 \u0412\u043b\u0430\u0434\u0430 \u0442\u0432\u0440\u0434\u0438 \u0434\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0459\u0430 \u043a\u043e\u0440\u0430\u043a \u0443 \u0443\u0441\u043a\u043b\u0430\u0452\u0438\u0432\u0430\u045a\u0443 \u0441\u0430 \u043f\u0440\u043e\u043f\u0438\u0441\u0438\u043c\u0430 \u0415\u0423, \u0443\u0432\u043e\u0434\u0438 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0430\u0432\u0430\u045a\u0430 \u0441\u043b\u043e\u0431\u043e\u0434\u0435 \u043f\u0440\u0443\u0436\u0430\u045a\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043e\u0433 \u0434\u0440\u0443\u0448\u0442\u0432\u0430 \u0431\u043b\u043e\u043a\u0438\u0440\u0430\u045a\u0435\u043c \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430 \u0418\u041f \u0430\u0434\u0440\u0435\u0441\u0430\u043c\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0412\u043b\u0430\u0434\u0430 \u0420\u0435\u043f\u0443\u0431\u043b\u0438\u043a\u0435 \u0421\u0440\u0431\u0438\u0458\u0435 \u0458\u0435 22. \u043c\u0430\u0458\u0430 2025. \u0433\u043e\u0434\u0438\u043d\u0435 \u0443\u0441\u0432\u043e\u0458\u0438\u043b\u0430 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0430 \u041d\u0430\u0440\u043e\u0434\u043d\u043e\u0458 \u0441\u043a\u0443\u043f\u0448\u0442\u0438\u043d\u0438 \u0418\u0437\u043c\u0435\u043d\u0435 \u0438 \u0434\u043e\u043f\u0443\u043d\u0435 \u0417\u0430\u043a\u043e\u043d\u0430 \u043e \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0443. \u0423 \u0441\u0430\u043e\u043f\u0448\u0442\u0435\u045a\u0443 \u043e\u0431\u0458\u0430\u0432\u0459\u0435\u043d\u043e\u043c \u043e\u0432\u0438\u043c \u043f\u043e\u0432\u043e\u0434\u043e\u043c \u043d\u0430\u0432\u043e\u0434\u0438 \u0441\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0433 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0459\u0430 \u0434\u0430\u0459\u0438 \u043a\u043e\u0440\u0430\u043a \u0443 \u0443\u0441\u043a\u043b\u0430\u0452\u0438\u0432\u0430\u045a\u0443 \u0441\u0430 \u043f\u0440\u043e\u043f\u0438\u0441\u0438\u043c\u0430 \u0415\u0432\u0440\u043e\u043f\u0441\u043a\u0435 \u0443\u043d\u0438\u0458\u0435, \u0430 \u043f\u043e\u0441\u0435\u0431\u043d\u043e \u0441\u0430 \u043d\u043e\u0432\u0438\u043c \u0440\u0435\u0433\u0443\u043b\u0430\u0442\u043e\u0440\u043d\u0438\u043c \u043e\u043a\u0432\u0438\u0440\u043e\u043c \u043a\u043e\u0458\u0438 \u0441\u0435 \u043e\u0434\u043d\u043e\u0441\u0438 \u043d\u0430 \u043f\u0440\u0443\u0436\u0430\u045a\u0435 \u0430\u0443\u0434\u0438\u043e-\u0432\u0438\u0437\u0443\u0435\u043b\u043d\u0438\u0445 \u043c\u0435\u0434\u0438\u0458\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u0443\u0433\u0430.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u041d\u0430\u0438\u043c\u0435, \u0432\u0430\u0436\u0435\u045b\u0438 \u0417\u0430\u043a\u043e\u043d \u043e \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0443 \u0434\u0430\u0442\u0438\u0440\u0430 \u0438\u0437 2016. \u0433\u043e\u0434\u0438\u043d\u0435 \u0438, \u043f\u043e\u0441\u0435\u0431\u043d\u043e \u0443 \u0434\u0435\u043b\u0443 \u043a\u043e\u0458\u0438 \u0441\u0435 \u043e\u0434\u043d\u043e\u0441\u0438 \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u0458\u0441\u043a\u043e \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0435, \u0443\u0441\u043a\u043b\u0430\u0452\u0435\u043d \u0458\u0435 \u0441\u0430 \u0414\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u043e\u043c \u0415\u0423 \u043e \u0430\u0443\u0434\u0438\u043e-\u0432\u0438\u0437\u0443\u0435\u043b\u043d\u0438\u043c \u043c\u0435\u0434\u0438\u0458\u0441\u043a\u0438\u043c \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0430 \u0438\u0437 2010. \u0433\u043e\u0434\u0438\u043d\u0435. \u041a\u0430\u043a\u043e \u0458\u0435 \u0442\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u0430 \u0438\u0437\u043c\u0435\u045a\u0435\u043d\u0430 2018. \u0433\u043e\u0434\u0438\u043d\u0435, \u043f\u043e\u0441\u0442\u0430\u043b\u043e \u0458\u0435 \u043d\u0435\u043e\u043f\u0445\u043e\u0434\u043d\u043e \u2013 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0443 \u043e\u0431\u0430\u0432\u0435\u0437\u0430 \u0421\u0440\u0431\u0438\u0458\u0435 \u0438\u0437 \u0421\u043f\u043e\u0440\u0430\u0437\u0443\u043c\u0430 \u043e \u0441\u0442\u0430\u0431\u0438\u043b\u0438\u0437\u0430\u0446\u0438\u0458\u0438 \u0438 \u043f\u0440\u0438\u0434\u0440\u0443\u0436\u0438\u0432\u0430\u045a\u0443 \u0441\u0430 \u0415\u0423 \u2013 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0437\u0430\u043a\u043e\u043d \u0443\u0441\u043a\u043b\u0430\u0434\u0438 \u0438 \u0441\u0430 \u0438\u0437\u043c\u0435\u045a\u0435\u043d\u043e\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u043e\u043c.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0410\u043a\u043e \u0438\u0445 \u041d\u0430\u0440\u043e\u0434\u043d\u0430 \u0441\u043a\u0443\u043f\u0448\u0442\u0438\u043d\u0430 \u0443\u0441\u0432\u043e\u0458\u0438 \u0443 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043e\u043c \u043e\u0431\u043b\u0438\u043a\u0443, \u0438\u0437\u043c\u0435\u043d\u0435 \u045b\u0435 \u0431\u0438\u0442\u0438 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u0435 \u043a\u0430\u043a\u043e \u0437\u0430 \u043e\u0433\u043b\u0430\u0448\u0438\u0432\u0430\u0447\u0435, \u0442\u0430\u043a\u043e \u0438 \u0437\u0430 \u043f\u0440\u0443\u0436\u0430\u043e\u0446\u0435 \u0443\u0441\u043b\u0443\u0433\u0430 \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0430.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0422\u0435levizijski emiteri \u0107e dobiti ve\u0107u fleksibilnost u kori\u0161\u0107enju oglasnog vremena. Umesto dosada\u0161njeg ograni\u010denja od 20% reklama po satu emitovanja na komercijalnim televizijskim kanalima i 10% na kanalima javnog servisa, sada \u0107e biti mogu\u0107e prema\u0161iti 12 ili 6 minuta reklama u bilo kom datom satu. Me\u0111utim, ukupna zapremina reklama i dalje ne sme pre\u0107i 20% (za komercijalnu televiziju) ili 10% (za televiziju javnog servisa) u periodima izme\u0111u 6.00 i 18.00 \u010dasova, kao i izme\u0111u 18.00 \u010dasova i pono\u0107i.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u041f\u043e\u0440\u0435\u0434 \u0442\u043e\u0433\u0430, \u0443\u0432\u043e\u0434\u0435 \u0441\u0435 \u0441\u0442\u0440\u043e\u0436\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u05de\u0438\u0440\u0430\u045a\u0435 \u0438\u0433\u043b\u0430\u0440\u0430 \u043d\u0430 \u0441\u0440\u0435\u045b\u0443, \u0434\u043e\u043a \u045b\u0435 \u0432\u0435\u045b \u0440\u0435\u0441\u0442\u0440\u0438\u043a\u0442\u0438\u0432\u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0443 \u0434\u0443\u0432\u0430\u043d\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u0431\u0438\u0442\u0438 \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0435 \u0441\u043b\u0438\u0447\u043d\u0435 \u0434\u0443\u0432\u0430\u043d\u0443.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0408edan iznena\u0111uju\u0107i aspekt predloga odnosi se na ogla\u0161avanje od strane ugostitelja i objekata za sme\u0161taj putem internet platformi sa domenima registrovanim u inostranstvu. Predlog propisuje da samo oni ugostitelji i objekti za sme\u0161taj koji su registrovani u centralnom informacionom sistemu u oblasti ugostiteljstva i turizma, kako je definisano Zakonom o ugostiteljstvu, mogu da se ogla\u0161avaju na internet platformama sa domenima registrovanim u inostranstvu.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0423 \u0441\u043b\u0443\u0447\u0430\u0458\u0443 \u043a\u0430\u0434\u0430 \u043f\u0440\u0443\u0436\u0430\u043b\u0430\u0446 \u0443\u0433\u043e\u0441\u0442\u0438\u0442\u0435\u0459\u0441\u043a\u0438\u0445 \u0443\u0441\u043b\u0443\u0433\u0430 \u0438\u043b\u0438 \u043e\u0431\u0458\u0435\u043a\u0430\u0442 \u0437\u0430 \u0441\u043c\u0435\u0448\u0442\u0430\u0458 \u043a\u043e\u0458\u0438 \u043d\u0438\u0458\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u043d \u0443 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u043e\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043e\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043f\u0440\u0435\u043a\u0440\u0448\u0438 \u043e\u0432\u0443 \u0437\u0430\u0431\u0440\u0430\u043d\u0443, \u041f\u0440\u0435\u0434\u043b\u043e\u0433 \u0443\u0432\u043e\u0434\u0438 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442 \u0438\u0437\u0440\u0438\u0446\u0430\u045a\u0430 \u043c\u0435\u0440\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0430\u0432\u0430\u045a\u0430 \u0441\u043b\u043e\u0431\u043e\u0434\u0435 \u043f\u0440\u0443\u0436\u0430\u045a\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043e\u0433 \u0434\u0440\u0443\u0448\u0442\u0432\u0430. \u041e\u0432\u043e \u0431\u0438 \u0441\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043b\u043e \u0431\u043b\u043e\u043a\u0438\u0440\u0430\u045a\u0435\u043c \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0430\u0434\u0440\u0435\u0441\u0438 \u043e\u0433\u043b\u0430\u0448\u0438\u0432\u0430\u0447\u0430, \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0443\u045b\u0438 \u0431\u043b\u043e\u043a\u0438\u0440\u0430\u045a\u0435 \u0418\u041f \u0430\u0434\u0440\u0435\u0441\u0435 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0435 \u043f\u0440\u0443\u0436\u0430\u043b\u0430\u0446\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u041f\u043e\u0441\u0442\u043e\u0458\u0438 \u043e\u0441\u0435\u045b\u0430\u0458 \u0434\u0430 \u0431\u0438 \u0442\u0430\u043a\u0432\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u045a\u0435 \u043c\u043e\u0433\u043b\u043e \u0431\u0438\u0442\u0438 \u043d\u0435\u0441\u0440\u0430\u0437\u043c\u0435\u0440\u043d\u043e, \u0430\u043b\u0438 \u043e\u0441\u0442\u0430\u0458\u0435 \u0434\u0430 \u0441\u0435 \u0432\u0438\u0434\u0438 \u043a\u0430\u043a\u043e \u045b\u0435 \u0433\u0430 \u0432\u043b\u0430\u0434\u0430 \u043e\u043f\u0440\u0430\u0432\u0434\u0430\u0442\u0438 \u0438 \u0431\u0440\u0430\u043d\u0438\u0442\u0438 \u0443 \u043f\u0430\u0440\u043b\u0430\u043c\u0435\u043d\u0442\u0443.<br \/><\/span><\/p>\n<p><span style=\"font-family: Roboto; font-style: normal; font-weight: 300; font-size: 20px;\">\u0417\u0430 \u0434\u0435\u0442\u0430\u0459\u043d\u0438\u0458\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0435 \u0443 \u0432\u0435\u0437\u0438 \u0441\u0430 \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0435\u043c \u0443 \u0421\u0440\u0431\u0438\u0458\u0438, \u043c\u043e\u043b\u0438\u043c\u043e \u0432\u0430\u0441 \u0434\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u0430\u0442\u0435 \u043d\u0430\u0448\u0435\u0433 \u0430\u0434\u0432\u043e\u043a\u0430\u0442\u0430. <a href=\"\/sr\/portfolio\/Slobodan-Kremenjak\/\">\u0421\u043b\u043e\u0431\u043e\u0434\u0430\u043d \u041a\u0440\u0435\u043c\u0435\u045a\u0430\u043a,<\/a> \u0435\u043askluzivni \u010dlan Globalnog saveza advokata za ogla\u0161avanje (GALA) za Srbiju, ili bilo koji od va\u0161ih uobi\u010dajenih kontakata u \u017divkovi\u0107 Samard\u017ei\u0107.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The Proposal that the Government claims to represent a step in harmonizing with EU regulations, introduces the possibility to restrict the freedom to provide information society services by blocking access&#8230;<\/p>","protected":false},"author":3,"featured_media":90029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[],"class_list":["post-10076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-client-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/10076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/comments?post=10076"}],"version-history":[{"count":1,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/10076\/revisions"}],"predecessor-version":[{"id":90260,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/posts\/10076\/revisions\/90260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media\/90029"}],"wp:attachment":[{"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/media?parent=10076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/categories?post=10076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zslaw.rs\/sr\/wp-json\/wp\/v2\/tags?post=10076"}],"curies":[{"name":"\u0432\u043f","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}