GALA Releases Second Edition of Global Social Media Advertising Guide

by ZS Law

The Global Advertising Lawyers Alliance (“GALA”) has released the second edition of Social Media: A Global Legal Perspective. The book summarizes the laws and self-regulatory guidance governing advertising in social media in more than 65 countries, from Argentina to Zimbabwe.

In addition to updating the existing chapters, the second edition of Social Media: A Global Legal Perspective includes more than a dozen new chapters, covering Bulgaria, Cyprus, the Dutch Caribbean, Egypt, Guatemala, Hong Kong, Jamaica, Japan, Kenya, Malaysia, Mexico, Nigeria, Puerto Rico, Romania, Serbia, Slovakia, and the United Arab Emirates. The chapter on Serbia was prepared by Miloš Stojković, Živković Samardžić Media, Technology and Telecommunications Senior Associate. The book is available on Amazon and directly from GALA.

“This revised and expanded edition should be a useful resource to marketers who are using social media to connect with consumers around the world,” said Jeffrey A. Greenbaum, Chairman of GALA and Managing Partner of Frankfurt Kurnit Klein & Selz in New York.

The Global Advertising Lawyers Alliance (“GALA”) is an alliance of lawyers located throughout the world with expertise and experience in advertising, marketing and promotion law. GALA provides a worldwide resource to individuals and corporations interested in answers to questions and solutions to problems involving the complex legal issues affecting advertisers and marketers. GALA, a network of independent law firms, is neither licensed nor authorized to render legal services.

Živković Samardžić, one of the Serbia’s leading full-service independent law firms offering extensive in-depth experience of advising businesses across a range of industry sectors, including advertising, marketing and communications industry, has joined GALA as an exclusive law firm member from Serbia in 2016.

GALA’s Social Media book is part of a series of advertising law guides published by GALA, which also includes Advertising Law, Alcohol Advertising, Ambush Marketing, Green Marketing, and Sweepstakes & Contests. These books are also available on Amazon and directly from GALA.

You may also like